Privacy Policy for 40 North Records Effective Date: March 24, 2026
1. Introduction and Right to Modify 40 North Records ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (40northrecords.com) or fill out our forms. We reserve the right to make changes to this Privacy Policy at any time and for any reason. Any changes will be updated on this page with a revised "Effective Date." You are encouraged to periodically review this Privacy Policy to stay informed of updates.
2. Information We Collect We collect two types of information:
Voluntarily Provided Data: Information you provide when subscribing to our mailing list, including your name, email address, phone number, location, and artist preferences (e.g., The Penny Press, The Tipsy Tipplers, Verissi, Dervysh).
Automatically Collected Data: When you access the site, our servers automatically collect information about your device, browser type, operating system, IP address, and browsing behavior.
3. Tracking Technologies and Third-Party Pixels We use cookies, web beacons, and tracking pixels to customize the site, analyze traffic, and improve your experience. Specifically, we use:
Meta (Facebook) Pixel: This allows us to track visitor activity on our site to measure the effectiveness of our Meta ads and to build targeted audiences for future advertising. Meta may link this data to your Facebook/Instagram profile based on their own privacy policies.
Google Analytics & Google Ads: We use Google's tracking technologies to understand how users engage with our site and to serve relevant advertisements across the Google network.
By using our site, you consent to the processing of data about you by these third parties in the manner and for the purposes set out above.
4. How We Use Your Information We use your data to:
Send you requested newsletters, tour alerts, and artist updates.
Deliver targeted advertising to you across third-party platforms.
Monitor and analyze usage and trends to improve our website and marketing.
5. Opting Out of Tracking and Communications
Email/SMS: You may opt out of our direct communications at any time by clicking "unsubscribe" in our emails or contacting 40northrecords@gmail.com.
Tracking Pixels: You can opt out of collection and use of information for ad targeting by visiting the Network Advertising Initiative opt-out page or by adjusting your ad preferences directly within your Google and Facebook account settings.
6. Data Security While we use industry-standard measures (such as Google Workspace) to protect your personal information, no method of transmission over the Internet is 100% secure. We cannot guarantee its absolute security.